Peter Boatwright, Allan D. Shocker Professor of Marketing and New Product Development; Director of the Integrated Innovation Institute, Carnegie Mellon University will be speaking on ‘Insights on Innovation’ as part of the CMU Connections lecture series.

About the talk:

My perspective on innovation has been shaped by 15+ years of teaching a product/service innovation class, experience in working with corporate innovation projects, and the research and process of writing two books. I will share my perspective on innovation as well as some insights-to-product stories from class innovation projects.